Leading editorial, comms, and content marketing
Launching a monthly newsletter.
Responsible for newsletter name, editorial approach, and staffing
Started in Spring 2020
Unique content and design each month
Written by humans, not AI
Grew subscribers to ~100,000 in 12 months
Average 150 recipients who click “Get in touch” each month
Average 20% open rate, 7% click through rate, .95% unique click through rate
Starting an online content hub from scratch.
Serve as editorial director and lead content editor
Responsible for hiring writers, editors, and data journalists
Credits to the wonderful Elspeth Green, Manyu Jiang, Grace Kim, Tatiana Lam,
Jason Murphy, Krupa Merupu, and Rosa Huang
Also contribute my own content as a writer and videographer/editor
Started in Spring 2020
Publish original content daily
Also written by humans, not AI
Telling brand stories across various content verticals and creative approaches:
Product marketing, thought leadership, funding and policy, human interest
Webinars, gated how-to guides, case studies, video tutorials, data viz, infographics,
quizzes, and more
Click on the images to explore more
