Throughout my career, I've been the person that colleagues turn to when they need that spark of something big. I enjoy digging into a really challenging creative brief and coming up with different ways to answer it. The harder the better. My ideas always are always centered around humanity and emotion.

Words are my sweet spot and communications is my core competency. I've worked hard to hone my voice in all the ways: from pithy ad copy to blogging to email marketing that converts to executive speechwriting to UX copy to promo scripts to children's books (my newest endeavor), I 🖤 it all.

I've been lucky enough to work as an in-house creative at some really big global brands, where I learned how to color inside the lines of an established system, and also at startups during years of extreme growth, where I was kinda drawing the lines myself.

I arrived at creative direction through the side door (called journalism school) rather than more traditional routes like art school. This path is my superpower — I can find a story in anything, I love content strategy and drafting, and with every new project, the words and emotion come before a single pixel is drawn.

I've been waiting for things to slow down at work since 2005. Becoming a mom (three times) while becoming a marketing executive means I've mastered the art of getting a whole lot done, all at once, under mega stress (like a pandemic, or potty training). Ruthless prioritization and time management come as natural to me as threatening to take away the iPad.