A podcast that explores the challenges and rewards of a public transportation revolution.

In partnership with Post Script Media, I helped produce a six-episode podcast hosted by Tiffany Chu, the chief of staff for Boston Mayor Michelle Wu, and Andrei Greenawalt, Via’s head of global policy.

The internal creative studio team created the podcast’s look and feel, produced episodic promos, and was responsible for all messaging and delivery of an audience-based, multi-pronged promotion plan across paid and organic media.

  • Show trailer.

    We introduced the show to the podcasting universe with this hero promo video across all social channels. The cut-and-paste design motif set the stage for easy image swapping in subsequent versions.

  • Episodic promo.

    The visual elements would change depending on each episode’s guests and topics. This system was quick and simple for the design team to use week by week, and kept the creative fresh.

  • Generic promo.

    Sometimes the pod world just needs an everyday promo, so this evergreen version was used across social and promo outreach channels regardless of audience or platform.

Listen up.

Season 1 episodes are available on most streaming platforms.

Performance metrics.

6,000
downloads in the first 30 days after release, putting it in the top 5% of all podcasts.

200 - 300
downloads a day after the first 30 days, making the long tail strong. Several thousands new listeners gained over the next six months.

69%
completion rate, firmly within the industry average and far outperforming traditional web content in terms of engagement.

“As someone who’s been in the transit business for 50 years, it’s great to see the energy, thought, and passion behind this podcast.”
— Steve Mahowald, Metro Transit

Pick of the week on Goodpods

“New and Noteworthy” on Apple Podcasts

Reached #3 on Top Shows “Government” category on Apple Podcasts

Credits:

Post Script Media
Tiffany Chu
Andrei Greenawalt
Michaela Edwards
Willa Frej
Tatiana Lam
Andy Ambrosious

U.S. Rep. Jake Auchincloss shares Ep. 2

“Fantastic show focusing on prioritizing transit and sustainable transportation. ”
— Nigel H. on Apple Podcasts