Bloomberg Square Mile Relay.

One team. Ten runners. One mile each. The ultimate team building experience.

This annual race is held in the financial districts of 12 cities: Dubai, Mumbai, Sydney, New York, Tokyo, San Francisco,
Sao Paulo, Paris, London, Singapore, Shanghai and Hong Kong.

I was the creative lead and copywriter on this project from 2016-2019. We built a playbook with assets that could be repurposed again and again — while also giving local teams and native speakers the flexibility to adapt copy as needed.